![]() ![]() ![]() Subject line: The text in a recipient’s inbox describing the email. An email campaign’s open rate is one of the key metrics for determining its success. Open rate: The percentage of emails opened by recipients. This glossary includes some key terms you should know:Īcceptance rate: The percentage of messages received by recipients’ email servers.īounce rate: The percentage of messages not received by recipients’ email servers. Typical examples of email marketing include:Įmail newsletters that inform recipients about upcoming events, such as at a gallery, eatery, or concert venueĮmails promoting holiday sales, such as Diwali or Christmas salesĮmails sent after a purchase (also known as transactional email) offering a discount on a future purchaseĭigital marketers use a variety of terms to describe the email marketing process. If you have an email account, you likely encounter some form of email marketing. Whatever the industry, it is clear that email marketing offers a potential return worth many times the initial investment. Media, publishing, events, sports, entertainment: $32 USD Marketing, PR, and advertising agency: $42 USD Retail, economics, and consumer goods: $45 USD Research shows that the average ROI per dollar spent for four different industries is as follows: ![]() Nonetheless, the ROI for email marketing is different for every industry. For instance, one 2020 study of worldwide marketers found that the average return on investment (ROI) for email marketing is $36 USD for every dollar spent. The ability to reach large numbers of potential customers with just a click makes email a relatively cheap digital marketing tool with a potentially high impact. They anticipate that number will grow to 376.4 billion by 2025. Experts predict users worldwide will send nearly 350 billion emails daily in 2023. Read on to learn how and learn some of the key terms email marketers use daily.Įmail is one of the most popular modes of online communication. You will also find a list of email marketing best practices, common email marketing platforms, and suggested online courses to help you get started today.Įmail marketing: Impact, examples, and glossaryĮmail marketing has the potential to improve your marketing efforts. In this article, we’ll examine email marketing’s efficacy and impact, find examples of it in action, and become acquainted with key terms. As a result, it is often a cornerstone of many digital marketing strategies created today. In the realm of online marketing, email marketing is commonly considered a low-cost but high-impact tool that can increase customer engagement and drive sales. Email marketing is a form of digital marketing that uses email to connect with potential customers, raise brand awareness, build customer loyalty, and promote marketing efforts. ![]()
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